SEO Recruiter Gets "Moment of Clarity"

SEATTLE, WA - Rand at SEOmoz has given this SEO recruiter an important reminder:  Major search engines' current algos favor sites that have built trust and authority, consistency and history.

Important to remember.  Easy to forget.

Question: How are YOU measuring each of these things in your SEM initiatives?  Are your metrics subjective?  Or objective?  Are they relevant?  Are they controllable?  Are they "ownable" by one person on your team -- someone with whom the buck stops if, say, your "trust" metrics crash?

My key takeaway from Rand's post is that as search engines get so much better at measuring these four things, they'll become harder for SEOs to game.  Expect a major increase in demand for great  business-oriented copywriters who know how to use Keyword Discovery + RSS news feed readers (for inspiration, immediacy, and niche market relevance).

clipped from www.seomoz.org Search Algorithms Favor Large Authoritative Domains: Take a piece of great content about a topic and toss it onto a small, Mom+Pop website - point some external links to it, optimize the page and the site for the target terms and get it indexed.  Now, take that exact same content and place it on Wikipedia or CNN.com or even SEOmoz - you're virtually guaranteed that the content on the large, authoritative domain will outrank the content on the small niche site.  The engines' current algos favor sites that have built trust and authority, consistency and history.

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