Search Engine Experts.com

Google Diverts Wikipedia Traffic?

LEEDS, UK - Today I discovered a great new band called The New Mastersounds.  Their stuff is of the MGs and Meters instrumental variety.  Funky.  Supa fuhnkee.  I'd love to hear Amy Winehouse backed by these guys...

Anyway, the band is currently touring the east coast, and as I perused their site, I was struck by their use of maps, downloads, copyright permissions, and DIY club posters.  They make it so E-Z for their fans, vendors (i.e. club owners), and mainstream media to support them.  Especially for club owners who need to promote the band's upcoming gigs at their venues, it's like "insta-marketing."  Lots of ideas to swipe on this site.

PS - When I went to include links to this post, I Googled "wikipedia" and I got a SEARCH BOX in the Google SERP!  Watch what happens when you enter a string into the box.  Gee.  Somehow, I think this diversion of traffic goes beyond having "just another SERP" on which Adwords can appear.  Don't you?  I mean, it's not as if we are talking about a ton of traffic that Google is siphoning off.  Are they making a statement with this tactic?  Seriously, I'd like to know your thoughts.
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Interview Prep Tool for SEO Recruiting

Good news for all you SEO recruiting candidates: Pandia recently launched Pandia Search in Search, located at http://www.pandia.com/searchworld/detective.html

Basically, this is a custom search engine about search engines which features a search for “all the best sites” regarding search engines, or you can limit your search to the Top 25.  There are plenty-o-blogs covered as well.

This is a great tool to help you prep for your next SEO job interview.

Neo@Ogilvy Acquires GSI

Neo@Ogilvy, a digital and direct media oriented subsidiary of The Ogilvy Group, acquired Global Strategies International (GSI) -- an SEO and SEM consultancy based in Connecticut.

According to Nasreen Madhany, Global CEO of Neo@Ogilvy, ""Search marketing cannot live in a silo anymore.  It needs to be part of a 360 (degree) strategy for delivering marketing solutions."

From that standpoint, the acquisition makes sense:  GSI focuses on organic SEO, SEO-related brand management consulting and SEM training.  Naturally, the hope is that Neo@Ogilvy will enjoy synergies with its new addition:  GSI has a direct or indirect presence in the UK, China, Japan, Switzerland, and Sweden.